Genius Sports and Serie A forge a transformative partnership, redefining the sports landscape.

A landmark partnership positions Italy as a global betting powerhouse. The worlds of football and tech forge a powerful, enduring alliance. Genius Sports, a leading global provider of sports data and streaming, has entered a multi-year strategic partnership with Lega Serie A. This is more than a simple deal; it constitutes a complete solution encompassing every fixture in Serie A, the Coppa Italia, and the Supercoppa Italiana through the 2028-29 campaign. This ensures that every pivotal moment, from goals to key defensive plays, will be streamed and dissected live for an international audience of enthusiasts and bettors. For Italy, this represents a significant stride towards deeper fusion of its football culture with media and betting. For operators worldwide, it unlocks a premium source of official, safeguarded, and verified data.

Safeguard the sport's core values and honor its dedicated supporters.

Lega Serie A CEO Luigi de Siervo did not conceal his sense of pride: this arrangement guarantees that exclusively validated data enters the ecosystem, a vital step for protecting the integrity of tournaments and the security of those who place wagers. In a sector changing at breakneck speed, where misinformation and unverified sources can sway both gameplay and betting markets, aligning with a trusted partner such as Genius Sports delivers a powerful statement. It equally serves as an appeal to governing bodies to intensify their efforts in shielding soccer and its fans. Here, technology transforms into a shield against tampering and a steadfast partner for everyone whose life is fueled by a devotion to sports.

Innovation, scope and foresight: the winning formula of Genius Sports

Mark Locke, Genius Sports CEO, emphasizes: This alliance is a deliberate, strategic move, not mere chance. After securing major agreements like the NFL and Premier League, acquiring Serie A rights solidifies control over the betting industry’s most sought-after collection of assets. The company will introduce BetVision, a dynamic live streaming service that delivers real-time match coverage combined with integrated data overlays, providing bettors with a deeply engaging and interactive platform. This initiative seeks to transform the fundamental idea of "viewing a match."

Italy stands as a pivotal nexus in Europe's dynamic betting landscape, bridging northern and southern markets with...

Genius Sports' recent strategic move to heavily invest in Serie A follows closely on the heels of securing a data partnership with 18 competitions under the Association of European Leagues. Spanning from the Dutch Eredivisie to the Belgian Pro League and including the Danish and Czech divisions, Genius is meticulously crafting a network, establishing Europe as the vital hub for contemporary sports betting. For Italy, this positions the nation at the core of a dynamic ecosystem that creates economic value, employment opportunities, and, most significantly, global visibility. It sends a powerful message to clubs, supporters, and industry players: Italian football remains a premier, competitive brand, fully prepared to embrace innovation.