Historic digital gaming transformation: ADM selects 46 providers to shape the sector's evolution

The online gaming sector in Italy is poised for a pivotal transformation. The Customs and Monopolies Agency (ADM) has completed the inaugural stage of awarding new licenses. Just 46 operators have secured approval to advance, featuring prominent brands like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas. This decision is deliberate: by favoring entities that prove technological resilience and financial stability, the focus shifts toward cultivating a more secure, clear, and conscientious market. The directive is unmistakable: the destiny of Italian gaming rests with those capable of ensuring superior standards and safeguarding participants.

A brisk schedule for transformation

The clock is already ticking. All existing permits are set to lapse on September 17, 2025, with a potential short-term continuation available until the 30th of that month. Concurrently, ADM will finalize its technical and financial evaluation of the approved firms by July. Successful candidates must then promptly submit the initial concession installment—4 million—and demonstrate they possess no less than 3.7 million in liquid assets. To prevent any interruption in operations and maintain seamless gameplay, the agreements will be executed throughout August and September.

Technology at the center of the new era

The transformation extends beyond policy papers: designated operators must implement cutting-edge digital frameworks that sync with ADM’s protected platform. A six-month adaptation phase is planned, aiming for a complete rollout by March 2026. During this interval, legacy and modern setups will operate in parallel, ensuring uninterrupted service for users. Upon completion, firms are required to submit the second licensing payment—€3 million—finalizing their formal transition into the newly governed gaming landscape.

Safeguarding participants and enhancing regulatory measures

A central aspect of the reform focuses on the handling of player accounts. Individuals will have the option to move their accounts to a different licensed operator, following tax regulations and with advance approval. Operators losing their license must shut down all user accounts by August 17, 2025, returning any remaining balances to clients. Any unclaimed funds after a two-month period will be transferred to the State Treasury. Furthermore, submitting weekly reports on account transactions will become compulsory, and firms must convert to a public limited company (S.p.A.) structure before securing operating licenses. The objective is evident: to foster a more transparent, secure, and stable market, while always promoting responsible gaming.